The Mindful Step is not just a brand, it’s a philosophy, born to promote responsible consumerism, production and lifestyle. TMS aims to provide education for those who’re curious, contribute to conscious production and support ambitious entrepreneurs who’re working towards a better future of fashion.
We were tasked with rebranding The Mindful Step brand.
Our goal with this rebranding was to reflect its sustainable nature. Being a company focusing on fashion and the sustainable footprint the industry has, this was a key factor while designing the brand. The logo has a modern yet classic typography, since sustainability is a timeless conversation, it’s important to have that history in mind. To accompany the logo and its variations, there is a use of lines throughout the identity. These lines represent a microscopic view of fabric from clothing and also geographical lines from maps. This helps with the connection of fashion and its sustainable footprint throughout the globe.