The main challenge was to find a way of visually representing sleep and rest as its foundation while also proudly showing cultural heritage. With sleep as its base, we were able to go far with a rich colour palette (based upon the founders experiences and culture) that gives a certain warmth and comfy feeling, exactly like having one of these luxurious pyjamas on.

Ritualize Rest.

The Roselle is an important point in the founders life and experiences, so It was crucial for it to be a part of the logo, as a symbol. This all comes together for the best experience to stay in, with style.