The future is in the children’s hands, so this is the best way to let them be a part of the better change. While having a design that is appealing to children was a relevant factor, it was also important to keep the brand modern and sober for the parents.

Comfortable kids outfits with stories.

The main idea would be to have the representation of a sense of inspiration and essence of magic at its foundation with the addition of a sustainable future with children having a big part. This all comes together with soothing backgrounds and imagery.